About NovaRyd

Revolutionizing urban transportation in Mumbai with zero-emission electric auto-rickshaws.

Our Mission

NovaRyd is on a mission to transform urban mobility in Mumbai by providing clean, affordable, and efficient transportation options that benefit both the environment and local communities.

We believe that sustainable transportation shouldn't be a luxury but a standard. By electrifying the iconic auto-rickshaw fleet, we're reducing air pollution, creating jobs, and offering a better experience for commuters—all while keeping fares affordable.

Our Core Values

  • Sustainability: Zero-emission vehicles for a cleaner Mumbai
  • Accessibility: Affordable transportation for all
  • Innovation: Leveraging technology for better mobility
  • Community: Creating jobs and supporting local economies

Our Founding Story

NovaRyd was born from a simple observation: Mumbai's iconic auto-rickshaws, while culturally significant and practically useful, contribute significantly to the city's air pollution and offer an inconsistent experience for riders.

Our founders, a team of engineers and behavioural scientists, saw an opportunity to preserve this essential mode of transportation while addressing its environmental impact. In 2025, they will be launching NovaRyd with a fleet of electric auto-rickshaws.

The response is expected to be overwhelmingly positive. Riders will appreciate the fixed fares, clean vehicles, and reliable service. Drivers will enjoy better working conditions and stable income. Advertisers will valued the mobile advertising platform. And most importantly, each ride represents a small but meaningful reduction in Mumbai's air pollution.

Meet Our Team

Pavan Pal - Co-Founder & CEO

Pavan Pal

Co-Founder & CEO

Passionate about sustainable urban mobility and creating positive social impact through technology.

Madhavan Sivakumaran - Co-Founder & CTO

Madhavan Sivakumaran

Co-Founder & CTO

Leading the technological innovation behind NovaRyd's electric fleet and mobile application.

Keshav Jhawar - Co-Founder & COO

Keshav Jhawar

Co-Founder & COO

Ensuring smooth day-to-day operations and exceptional service quality across the NovaRyd fleet.

Our Vision for the Future

We envision a Mumbai where clean, affordable, and efficient transportation is the norm, not the exception. Where every commuter can breathe cleaner air and enjoy reliable mobility services.

Expand Our Fleet

Grow to 500+ electric auto-rickshaws across Mumbai by 2027, serving more neighborhoods and communities.

Enhance Technology

Continuously improve our mobile app and vehicle technology for a seamless rider and driver experience.

Expand Services

Introduce new mobility solutions that complement our core auto-rickshaw service for comprehensive urban transportation.

Join the NovaRyd Movement

Whether you're a rider, driver, advertiser, or investor, there's a place for you in our clean mobility revolution.